Mediacenter

Enhancing Patient and HCP Communications with An Omnichannel Approach

Healthcare companies like pharmaceutical manufacturers and life sciences organizations are increasingly leveraging patient reminders and other forms of engagement to connect with patients and healthcare providers (HCPs). Postcards reach patients directly to remind them about vaccinations, wellness visits, and important aspects of their care. This report examines how healthcare companies can use postcards to educate patients, help them obtain better health outcomes, and encourage them to adhere to their providers’ care plans

Engaging and Empowering Patients to Navigate Their Healthcare Options

Pharma companies are bound by strict laws and regulations in their interactions with patients. Now, many pharma organizations are re-orienting their strategies to focus on patient empowerment. Thanks to patients’ adoption of digital, there are more opportunities for patients to leverage apps and digital engagement to learn about products that could help them. This report explores how effectively pharma companies are engaging and building relationships with patients and HCPs. It also examines what challenges companies face in their marketing strategies, what barriers stand between them and patients, and what strategies they are pursuing to deliver greater levels of patient empowerment.