D+R LATHIAN is an Omnichannel Marketing Agency with 25 years of experience solely in the healthcare industry. D+R’s campaigns and differentiated, proven tactics help brands break through digital and print clutter, engaging HCPs in any environment. Our virtual sales campaigns complement the efforts of sales representatives by filling call-gaps and helping representatives maintain or exceed call frequency goals with called-on HCPs. Our powerful digital tactics continue to far exceed industry open/click benchmarks and, our retention print vehicles provide hands-on education. They also reach all target HCPs with a mailing address and provide 30% higher retention rates.* D+R’s HCP engagement database, MyDrugRep.com, is the engine that helps us maximize your HCP reach and engagement. D+R omnichannel campaign core competencies include: HTML emails (interactive carousel and responsive scrolling), custom retention print vehicles (direct mail, rep handouts, patient education tools, patient compliance kits), interactive learning modules (KOL-driven and HCP ranking exercises), virtual sales video campaigns (filmed remotely, fill call gaps), and our next-best-action engagement platform, which provides the right HCP tactic at the right time.