Freshpaint’s Healthcare Privacy Platform enables pharmaceutical brands to confidently scale digital marketing and patient engagement in a privacy-safe way. By replacing risky tracking technologies with compliant infrastructure, Freshpaint allows marketers to prove ROI with accurate measurement, connect media investments to script lift without exposing PHI, and deliver digital experiences that meet HIPAA, FTC, and evolving state privacy requirements. With Freshpaint, pharma marketers can move faster, optimize spend, and innovate in digital without the litigation risk, compliance delays, or costly workarounds that hold campaigns back.