OptimizeRx helps life sciences brands and their agency partners make healthcare marketing more precise, connected, and effective. By combining real-world healthcare data, proprietary audience technology, and activation inside and beyond the clinical workflow, we help marketers identify the audiences, channels, and decision moments most likely to drive brand conversion.

From building deterministic HCP and consumer audiences to activating campaigns directly within the clinical workflow and across the open web, connected TV, social media, and more, OptimizeRx makes it easier to connect marketing strategies across the patient and provider journey. Our proprietary point of care network spans 400+ EHR and e-prescribe platforms and reaches 1.1 million verified healthcare providers, while our patented technology helps teams spend less time managing fragmented data, audiences, and activation workflows.

For more than 20 years, leading pharmaceutical companies and agencies have trusted OptimizeRx to make healthcare marketing smarter, easier to execute, and more accountable—helping brands improve performance while helping patients reach the right therapy sooner. Learn more at www.optimizerx.com