This webinar will use Resolver's analyst-led risk insights to show how Gen AI is reshaping risk in pharma, and provide a pragmatic playbook for monitoring, governing, and responding to LLM-driven risks while still enabling innovative, AI-powered engagement aligned with Future Pharma's focus on trust, access, and execution. Speakers include: Kyle Brown, VP Marketing - Communications, VP Staff, CoxHealth, Megan Ardis, Brand Risk Intelligence Analyst, Resolver, Chris Rand, Head of Research, Digipharma Insights. 

The pharma marketing landscape is shifting fast, and many brands are struggling to keep up. From adapting to major social media platform changes that have reduced our ability to target healthcare audiences, to harnessing the power of comments, and engaging overlooked but highly influential healthcare providers, marketers must evolve their strategies or risk falling behind. This session will break down three critical missteps pharma marketers are making in 2025 and provide actionable solutions to help you stay ahead of the curve.