Tom Zipp

Pharma marketers are increasingly challenged to deliver a seamless, personalized experience across multiple channels while often times working within tight budget constraints. This fireside chat will explore how to craft a cost-effective omnichannel strategy that maximizes reach and engagement, without sacrificing compliance or quality. 

• Learning how to use data-driven insights to focus marketing efforts on the most impactful channels and audiences, optimizing resource allocation without increasing spend
• Discovering how automation and AI tools can streamline content distribution, personalize customer journeys, and reduce manual effort, leading to more efficient marketing campaigns
• Exploring low-cost options for integrating various digital and offline channels, creating a unified customer experience that engages HCPs and patients effectively
• Understanding how to repurpose existing content across multiple platforms to maintain consistent messaging and brand presence while minimizing production costs