Geoff Chamberlain, Director, Head of Omnichannel Enablement, Sanofi

Tarak Shah, Senior Director, Digital Strategy & Activation Lead, Bayer

Tom Zipp, Head of Marketing, Halozyme

Pharma leaders have invested heavily in omnichannel strategies, but execution often lags, leaving fragmented journeys, disconnected teams, and missed opportunities. This panel brings together commercial, medical, and digital leaders to explore how to align strategy with execution, orchestrate seamless patient and HCP journeys, and use real-time data to continuously refine engagement. Panelists will share best practices, pitfalls to avoid, and proven approaches to scaling omnichannel impact.

• Aligning pre-visit, in-office, and post-visit experiences into a cohesive flow
• Orchestrating consistent engagement across virtual and in-person interactions
• Unifying cross-functional teams to ensure smooth, scalable execution.
• Applying behavioral insights to personalize journeys and optimize performance continuously.