DigiPharma Connect 2025

March 10 - 12, 2025

Westin Savannah Harbor Golf Resort & Spa, GA

Sunny Yarrish

Director of Marketing Myriad Genetics

Sunny Yarrish is a passionate marketing leader, storyteller, runner, film school alumna, and above all, a mom of two. In 2008, she came to the U.S. to pursue American dreams. Her experiences have taught her that life is more than just living—it's about delving deep, cherishing every experience, and sharing generously. Yarrish is fascinated by people, driven by developing relationships, and fueled by building authentic brands. Over the years, she has had a dynamic career narrative that spans the IT, medical device, and biotech industries. This journey has shaped and continues to improve Yarrish as a marketing leader.

Day Two: Tuesday, March 11th

10:25 AM PRESENTATION: Cutting Through the Noise: Activating Patients, Engaging HCPs, and Building Stronger Brands

This presentation will explore the strategies behind creating impactful patient advertising, driving patient advocacy, and engaging healthcare providers (HCPs) through clear and compelling product branding. Learn how to cut through the noise with targeted, educational campaigns that not only activate patients but also position your products effectively with HCPs.

  • Designing and implementing educational advertising that empowers patients to take an active role in their healthcare journey, while fostering advocacy and engagement
  • Exploring strategies for engaging healthcare providers by delivering clear, concise messaging that resonates and drives product adoption
  • Understanding how to create strong, differentiated branding that effectively communicates the value of your products to both patients and providers in an oversaturated market
  • Integrating patient and HCP engagement strategies to create a unified brand experience that enhances product positioning and leads to better market penetration

12:30 PM DIGITAL DIALOGUE ROUNDTABLES

Grab a seat at the table and take a deep dive with your peers on all things digital. This is the perfect opportunity to learn how others are working through challenges and implementing strategies to take your programs and campaigns to new heights. Open to pharma and biotech executives only.

ROUNDTABLE 1: How To Use Data To Develop Engaging Content And Messaging That Drives Behavioral Change Among Your Customer Base

Facilitated by: Gaetan Akinrolabu, Senior Director, Digital Media Strategy, Channels & Content, Corporate Communications, Bristol Myers Squibb

ROUNDTABLE 2: Unlocking the Power of Precision Medicine: Collaborative Go-To-Market Strategies for Healthcare Companies

Facilitated by: Sunny Yarish, Director of Marketing, Urology, Myriad Genetics

Check out the incredible speaker line-up to see who will be joining Sunny.

Download The Latest Agenda