Stuart Davis

How do we move beyond the buzzword to actionable strategies that realize cost savings, empower global marketing tactics at local levels, and create a unified experience across sales, HCPs, and patients? How do we navigate the dismantling of legacy technologies and structures, while keeping pace with the innovation and standardization of new experiences? CSL Behring's Director of Marketing Platforms, Stuart Davis, pulls back the curtain on the inner workings of the company's transformative push into true omnichannel enablement.