Scott Yohe

Scott Yohe

SVP Market Access & Patient Services Rigel Pharmaceuticals Inc

Day Two: From Strategy To Scale: Building Smarter, Data-Driven Marketing Models

11:35 AM Fireside Chat: Unlocking Market Access Value Through AI: From Insight to Impact

Facilitated by Brett Kleger, CEO, InspireBrett Kleger, CEO, Inspire

As the pharma landscape grows more complex, AI is transforming how organizations tackle market access, pricing, and commercialization. This fireside chat will explore how smarter data integration and predictive analytics can strengthen payer insights, align analytics across biotechs, and drive more effective commercial execution — ultimately improving outcomes for both patients and business performance.

  • Harnessing AI to identify coverage gaps, simulate payer behavior, and optimize access strategies across therapeutic areas and geographies
  • Aligning fragmented data systems — from clinical to commercial — to enable real-time insights and cohesive decision-making within smaller organizations
  • Leveraging machine learning to forecast demand, optimize pricing and reimbursement pathways, and enhance the precision of launch strategies
  • Best practices for integrating AI insights into day-to-day operations — ensuring teams translate analytics into tangible market and patient impact


Check out the incredible speaker line-up to see who will be joining Scott.

Download The Latest Agenda