Sage Khanuja

Sage Khanuja

President, Co-Founder The Rx Assistant

Day One: Trust, Personalization, And AI: Redefining Healthcare Engagement

2:50 PM Presentation: Fireside Chat: From Awareness to Action - How AI Is Transforming Patient & HCP Support

What happens when a 22-year-old AI founder (with an exit under his belt) sits down with a battle-tested global pharma digital leader? We’re about to find out.

During this session, Lars Merk, Senior Director of Commercial Artificial Intelligence at AstraZeneca, joins Sage Khanuja, co-founder and President of The Rx Assistant, for a moderated discussion centering on AI innovation in pharma. Together, they’ll unpack:

  • Where AI is actually driving impact across commercial organizations
  • The non-negotiables before deploying AI at scale
  • How patient and HCP engagement is shifting from awareness to action
  • What pharma leaders should be building now—not in three years!
  • It’s going to be a fast-moving, industry focused conversation on what AI means for pharma commercial strategy—so come see what happens when startup velocity meets a new model of patient support

Check out the incredible speaker line-up to see who will be joining Sage.

Download The Latest Agenda