Omer Hancer

Omer has spent the last 14 years helping a wide range of biopharmaceutical companies’ sales and marketing teams with their business challenges. He leads ZS’s customer-centric marketing and digital analytics solution areas, including next best action and omnichannel orchestration. Omer’s expertise covers a broad spectrum of client issues spanning both sales and marketing analytics and operations areas. Prior to becoming a lead in the CCM solution area, he used descriptive, predictive and prescriptive analysis techniques in HCP-, payer- and patient-level data analytics domains, and has supported brand planning and multichannel resource optimization for broad portfolios using performance and cross-channel execution analytics and marketing mix. Omer has also led several major sales force design, alignment, targeting, call planning and incentive compensation programs for launch and in-line brands. He has nearly a decade of experience with co-promotion partnerships with complex selling structures. Omer also has expertise in specialty therapeutics as well as primary care settings.