Nikki Wolfert

Nikki Wolfert is a seasoned digital strategist with over 15 years of experience driving audience engagement in highly-regulated industries. She has developed and executed social media strategies that support treatments across all stages of the product lifecycle, contributing to 15+ product launches and integrating patient support programs to enhance adherence within patient, caregiver and HCP communities. Her expertise spans multiple therapeutic areas, shaping social strategies for top pharma companies like Gilead, Takeda, Genentech, Galderma and AbbVie. A pioneer in pharma social media, Nikki has led teams in launching industry firsts – introducing the first pharma Instagram channel, establishing a Snap presence, and incorporating 3D video into conference YouTube strategies. Her thought leadership has been featured in top medical marketing publications, where she shares insights on the evolving role of social media in patient and HCP engagement.