Kyle Brown

Building a future-proof organization requires more than just innovative products—it demands the right culture and technology infrastructure. This presentation will explore strategies for preventing future layoffs by focusing on leadership buy-in, change management, attracting and retaining top talent, and optimizing technology. By integrating marketing, market access, and IT departments, and leveraging advanced tools and data, organizations can ensure business continuity, enhance personalization, and stay competitive in an increasingly digital healthcare environment.

• Securing leadership buy-in for successful change management to drive cultural and technological changes, avoid buyer’s remorse, and ensure sustainable growth
• Learning how to attract tech-savvy talent by creating a culture of continuous education, leveraging advanced data tools, and building a purpose-driven workplace like tech giants Google and Amazon
• Discovering how using Medicare claims data, commercial claims data, and AI-driven platforms can transform patient experiences, leading to better outcomes and stronger market positioning
• Collaborating effectively with Marketing, Market Access and IT to prioritize tech solutions, publicize available tools, and ensure business continuity through transparent communication