Kimberly Clotman

As the pharmaceutical industry evolves, so does its workforce. Gen Z has officially entered the chat, bringing fresh perspectives on work culture, collaboration, and digital innovation. This session will equip pharma marketing leaders with actionable strategies to recruit, retain, and develop a new generation of talent while ensuring they are grounded in both modern and foundational marketing practices. 

• Understanding Gen Z's needs in the workplace and creating a work environment that resonates with their values, including work-life balance, purpose-driven roles, and seamless digital integration 
• Crafting innovative recruitment strategies that appeal to Gen Z marketers by offering what they seek in a career within pharma—flexibility, growth opportunities, and impactful, meaningful work 
• Discussing strategies to ensure your Gen Z employees feel valued and supported, leading to higher retention and productivity in your pharma marketing teams 
• Ensuring that Gen Z has a solid foundation in the fundamentals of pharmaceutical marketing and learning effective approaches for training rising generations in key marketing principles, tailored specifically to the pharmaceutical industry 

Artificial Intelligence is transforming healthcare marketing by enabling precision, efficiency, and agility like never before. This session will provide healthcare marketers with actionable strategies to integrate AI-driven solutions, helping them optimize engagement, maximize ROI, and stay ahead in an increasingly digital and data-driven landscape. 

• Leveraging AI to craft hyper-targeted campaigns and personalized content that deeply connects with specific patient and provider audiences 
• Minimizing media waste and optimize marketing spend with AI-driven insights that ensure every dollar is used effectively 
• Utilizing AI tools to monitor, analyze, and adapt campaigns dynamically, improving responsiveness to shifting market demands 
• Building AI-integrated marketing frameworks that drive innovation, enhance customer experiences, and ensure sustained competitive advantage

The pharmaceutical marketing landscape is undergoing a significant transformation, driven by the need to revolutionize and elevate traditional practices. By fostering a culture that embraces failure and encourages risk-taking, organizations can break free from the inhibitors of innovation, staying compliant and operating within regulatory guidelines. This panel of experts will explore new and creative ways to innovate while maintaining the trust and reliability that consumers expect.

• Balancing innovation and trust through maintaining the reliability that customers associate with established pharmaceutical practices
• Leveraging existing channels in innovative ways to provide cutting-edge solutions to industry challenges and drive more effective marketing outcomes
• Identifying the right opportunities to integrate new technologies into marketing strategies to significantly enhance their impact, ensuring that solutions are aligned with organizational goals