Jie Yu

Pharma marketers are pushing agencies and media partners to innovate and leverage AI in impactful ways that drive both outcomes and efficiencies. Gone are the days of passive strategies—marketers are now adopting retail-driven approaches that emphasize rapid testing, learning, and agile responses. This presentation will explore:

• Understanding how AI can be strategically implemented to enhance media activation, optimization, and measurement, leading to more effective and efficient marketing outcomes
• Considering outside industry approaches, such as rapid testing and learning, to enable pharma marketers to respond quickly and adapt to changing market conditions
• Gaining insights into the common data challenges faced by pharma marketers and explore practical solutions to harness the full potential of AI in media campaigns
• Discovering how to achieve and track meaningful results by integrating AI with traditional marketing practices, ensuring both compliance and innovation are balanced