While the industry races ahead with predictive models, chatbots, and virtual trials, patients are increasingly aware that their data fuels these innovations. Yet trust remains fragile. This keynote unpacks how patients perceive AI-driven experiences, where the line between convenience and intrusion lies, and what healthcare and pharma marketers must do to build genuine confidence in this new era.

Drawing on real-world examples from patient feedback, digital health experiences, and emerging regulatory guidance, this session explores how to balance innovation with empathy, ensuring that AI not only drives outcomes, but strengthens the human connection at the heart of healthcare.

• Learning how to communicate AI’s role in diagnosis, treatment, or engagement clearly and ethically, without overwhelming patients with technical jargon
• Discovering strategies to use AI to enhance empathy — ensuring automated outreach still feels authentic, relevant, and human
• Exploring what patients perceive as “trustworthy AI” — including data transparency, consent practices, and representation. Learn how brands can differentiate by showing accountability, not just accuracy
• Understand how to design AI-driven experiences with patients, not for them, to build long-term loyalty and advocacy