Gregg Arbittier

Gregg Arbittier

Head of Enterprise Marketing Modernization and Customer Experience Jazz Pharmaceuticals

Day Two: From Strategy To Scale: Building Smarter, Data-Driven Marketing Models

3:00 PM Panel Discussion: Digital That Delivers: Building Tools Patients And HCPs Actually Use

From apps and portals to engagement hubs and chatbots, digital tools now sit at the center of the patient and HCP experience. Yet while some have boosted adherence and outcomes, many have failed: poor design, lack of interoperability, and low adoption eroding both trust and impact. This session examines what works and what doesn’t, with case studies from pharma and solutions experts, lessons from retail UX, and strategies to overcome “tool fatigue” in the customer journey. 

  • Investing in tools with intuitive design, seamless interoperability, and clear value for patients and HCPs
  • Applying lessons from case studies where tools drove adherence, and avoiding pitfalls that led to poor adoption
  • Streamlining offerings and integrate experiences to reduce friction in the patient journey
  • Adapting proven UX and engagement practices from retail and consumer health to elevate pharma’s digital experiences

3:35 PM Digital Dialogue Roundtables

Participate in a 50-minute discussion with an industry expert! Select your preferred topic and dive into meaningful discussions with your peers.

Table 1: Beyond The Pill: Leveraging Digital Health To Elevate Pharma Strategy And Patient Value
Facilitated By: Vanja Vlajnic, Associate Director, Team Lead, Statistics and Data Insights, Science Fellow, Author, Bayer

Table 2: Reimagining CRM: Data, AI, And Scalable Personalization
Facilitated By: Frances Pratt, Director, Digital Engagement Team Lead, Global Rare Diseases, Chiesi

Table 3: TOPIC TBD
Facilitated By: Gregg Arbittier, Head of Enterprise Marketing Modernization and Customer Experience, Jazz Pharmaceuticals

Table 4: TOPIC TBD

Topics may include:
  • Telehealth Integration: Strategies for Seamless Digital Healthcare Experiences
  • Regulatory Compliance in a Digital Age: Navigating Challenges in Pharma Marketing
  • Emerging Trends in Influencer Marketing: The Role of Healthcare Influencers in Pharma

Check out the incredible speaker line-up to see who will be joining Gregg.

Download The Latest Agenda