Gaetan Akinrolabu

Grab a seat at the table and take a deep dive with your peers on all things digital. This is the perfect opportunity to learn how others are working through challenges and implementing strategies to take your programs and campaigns to new heights. Open to pharma and biotech executives only.

ROUNDTABLE 1: How To Use Data To Develop Engaging Content And Messaging That Drives Behavioral Change Among Your Customer Base

Facilitated by: Gaetan Akinrolabu, Senior Director, Digital Media Strategy, Channels & Content, Corporate Communications, Bristol Myers Squibb

ROUNDTABLE 2: Unlocking the Power of Precision Medicine: Collaborative Go-To-Market Strategies for Healthcare Companies

Facilitated by: Sunny Yarish, Director of Marketing, Urology, Myriad Genetics

This presentation will explore how healthcare organizations and pharmaceutical companies can harness the power of social media to connect with patients in meaningful ways. Discuss strategies for selecting the right platforms, creating compelling content, and measuring the effectiveness of social media campaigns.

• Learning how to use social media platforms to provide valuable information, support, and resources that empower patients in their healthcare journey
• Understanding the nuances of different social media platforms and how to strategically choose the ones that best align with your organization’s goals and patient demographics
• Discovering the key metrics and analytics tools for assessing the impact of your social media efforts, ensuring your campaigns drive engagement and improve patient outcomes
• Exploring techniques for developing content that resonates with patients, fosters community, and builds trust through authenticity and transparency