Deb Nevins

Deb Nevins brings over 25 years of expertise in strategic marketing, program development, and organizational leadership. As the Chief Marketing & Strategy Officer at POCN Group, Deb leads efforts to help pharmaceutical companies identify, understand, and engage Nurse Practitioners (NPs) and Physician Associates/Assistants (PAs), empowering them to practice at the top of their licenses. Her career spans the pharmaceutical industry, where she has played a pivotal role in supporting both launch and mature brands, ensuring innovative engagement strategies and measurable outcomes. A veteran of the United States Air Force, Deb’s service—particularly at the White House Communications Agency—has shaped her dynamic leadership style, blending creative vision with precise execution. Known for her forward-thinking approach, Deb is committed to revolutionizing how pharmaceutical brands connect with essential HCPs, using proprietary data, peer-driven insights, and orchestrated customer engagement models to drive behavior change and elevate healthcare outcomes.