Dawn Lacallade

Chief Strategy Officer/Vice President, Healthcare LiveWorld

As Chief Strategy Officer and Healthcare Practice Lead, Dawn works with clients to develop innovative, tailored digital and social media strategies that connect and engage patients, caregivers, and HCPs to deliver patient value and business results. Her extensive healthcare and pharma experience enable her to direct a specialized team focused on creating and implementing social initiatives and the services that enable success, such as community management, audience intelligence, and the content & monitoring required for compliant social programs. Dawn’s strategies range from the largest drug brands to ultra-rare audiences and span from PDUFA through generic competition.

As a veteran strategist, Dawn is often a keynote speaker and contributor at events including Eye for Pharma, PM (Pharma Marketing) 360, ePharma, Pharma CX Summit, ForumOne, Social ShakeUp, Social Media Today, Digital Future Day, Advertising & Promo for Medical Products Conf; Digital Pharma (East & West), DigiPharma Connect, Digital Health Coalition (DHC), InformaConnect, Food and Drug Law Institute, BDI Events, The WOMMA Summit, Social Media and Community 2.0 Conference, Front End of Innovation, The Market Research Event, the Online Marketing Institute, and Microsoft’s High Tech Global Summit. She is also the founding member of The Community Round Table. Dawn has been published in Pharma Exec, PharmaLive, Pharma Times, Pharma Tech, The PharmaLetter, MedCityNews, MarketingProfs, Digital Health Coalition and PM360.

Dawn joined LiveWorld after spending many years at Dell, SolarWinds and in consulting where she crafted social strategies and developed their online communities. Under her leadership, these companies experienced significant community engagement and growth.