Gene Zlotnikov, Senior Director, Consumer Marketing, Rare Disease, Amgen

Mark Silverman, Director, Enterprise Digital Advancement & Innovation, AbbVie 

Gaetan Akinrolobu, Senior Director, Corporate Content & Omni-Channel Strategy, BMS 

Facilitated by Brett Kleger, CEO, Inspire

Pharma’s omnichannel efforts have too often been piecemeal, producing short-term wins but limited long-term impact. To truly reach omnichannel maturity, commercial leaders must prove ROI, avoid fragmented investments, and make the case for sustained infrastructure that drives measurable business value. This panel explores how to move from campaigns to scalable platforms that deliver real returns.

• Building financial models that connect omnichannel investments directly to revenue growth and efficiency gains
• Investing in infrastructure and shifting funding from one-off initiatives toward scalable platforms that deliver long-term value
• Breaking down silos to prioritize investments that support both patient engagement and sustainable business outcomes
• Analyzing fragmented omni investments to identify what to stop doing and how to reinvest smarter 

Facilitated by Brett Kleger, CEO, InspireBrett Kleger, CEO, Inspire

As the pharma landscape grows more complex, AI is transforming how organizations tackle market access, pricing, and commercialization. This fireside chat will explore how smarter data integration and predictive analytics can strengthen payer insights, align analytics across biotechs, and drive more effective commercial execution — ultimately improving outcomes for both patients and business performance.

• Harnessing AI to identify coverage gaps, simulate payer behavior, and optimize access strategies across therapeutic areas and geographies
• Aligning fragmented data systems — from clinical to commercial — to enable real-time insights and cohesive decision-making within smaller organizations
• Leveraging machine learning to forecast demand, optimize pricing and reimbursement pathways, and enhance the precision of launch strategies
• Best practices for integrating AI insights into day-to-day operations — ensuring teams translate analytics into tangible market and patient impact