Ankit Singh

Ankit Singh is an Associate Partner at ZS Associates, leading Omnichannel Orchestration in the firm’s Digital Customer Practice, driving customer experience transformation in the pharmaceutical sector. With over 14 years of experience, Ankit expertise spans digital transformation across field activation, omnichannel orchestration and customer experience strategy, integrating analytics, technology, and operations to drive impactful business outcomes. Ankit’s areas of focus include AI-enabled Next Best Action (NBA), Dynamic Targeting, Customer Journey Mapping, Content Hyper-Personalization, and Omnichannel Reporting—empowering organizations to deliver personalized, high-value experiences at scale. He help companies unlock the full potential of their digital investments and build more meaningful, customer-centric interactions.